Shoes

Nike

• Founded: 1964 (as Blue Ribbon Sports), renamed Nike in 1971
• Headquarters: Beaverton, Oregon, USA
• Key Products: Air Jordan, Air Force 1, Air Max, Nike Pro, Nike Golf
• Revenue: Over $46 billion (2025)
• Identity: Famous for the “Just Do It” slogan and the Swoosh logo
• Adidas
  • Founded: 1949 (roots back to 1924 as Dassler Brothers Shoe Factory)
  • Headquarters: Herzogenaurach, Bavaria, Germany
  • Key Products: Samba, Ultraboost, Predator football boots, Yeezy (until 2022)
  • Revenue: €23.6 billion (2024)
  • Identity: Known for the three stripes logo and Trefoil symbol
  • Puma
    • Founded: 1948 by Rudolf Dassler (Adi Dassler’s brother, who founded Adidas)
    • Headquarters: Herzogenaurach, Germany
    • Key Products: Suede sneakers, Speedcat, Formstrip footwear, Cobra Golf gear
    • Revenue: €8.6 billion (2023)
    • Identity: Recognizable leaping cat logo and “Forever Faster” slogan